Shocking Stats About the Importance of Photography in Real Estate

The following information is provided by the Center for REALTOR® Development (CRD).

It might seem obvious—or go without saying—that good photography and videography are critical for the success in selling your home.

Provided by Unsplash

Provided by Unsplash

But when you dig into the numbers, just how much of an impact good visuals make borders on shocking. Check out some of these stats:

  • Homes with high quality photography sell 32 percent faster.

  • Homes with more photos sell faster, too. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.

  • For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.

As time goes on, and equipment and tools become better and more sophisticated, online platforms become more robust, and augmented reality (AR) and virtual reality (VR) expand into our industry—skills with visual tools will only become increasingly important over time.

Image by Phowd

Image by Phowd

In its resource reference document for members on the topic, the National Association of REALTORS® (NAR) points out that:

Eighty-seven percent of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites, according to the 2018 NAR Profile of Home Buyers & Sellers. Digital photography and virtual tours allow REALTORS® to serve their clients like never before. Digital images can quickly and professionally showcase a listing, and today’s technologically savvy clients appreciate the convenience of a virtual tour for both long distance and local moves.

Here at The Cobb Group, we use great photographers with experience and a good eye. Our photographers are committed to presenting your home in the best possible light and with unique and interesting angles to help potential buyers in imagining themselves living there.

Image from Wilson’s UK

Image from Wilson’s UK


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