The real estate market in Bluffton and Hilton Head Island thrived in 2024, showcasing the area’s appeal as a coastal paradise. With sandy beaches, scenic marshes, and a vibrant Lowcountry lifestyle, this market continued to attract buyers from all over. Let’s explore this year’s highlights and get a glimpse into what’s ahead for 2025.

2024 Buyer Trends: Who Made the Move?

The demographics paint a fascinating picture:

  • The Relocation Boomers: Buyers from New York, New Jersey, and the Midwest accounted for an estimated 35% of new residents. Drawn by the Lowcountry’s tax benefits, coastal charm, and vibrant communities, retirees and near-retirees were a major force in the market.

  • The Coastal Dreamers: Millennials and Gen X buyers represented 30% of market activity. The flexibility of remote work and Bluffton’s median home price of $465,000—competitive compared to other coastal areas—made this area a magnet for relocation.

  • The Luxury Seekers: High-end properties experienced a 10% sales boost over 2023. Gated communities like Palmetto Bluff, Sea Pines, and Hampton Hall saw luxury homes averaging $1.5 million. Buyers sought waterfront views and eco-conscious designs.

Challenges in 2024: What Slowed Down?

While certain segments thrived, others faced headwinds:

  • Starter Homes: Rising interest rates increased the average time on the market for entry-level homes to 50 days, compared to 35 days in 2023.

  • Investment Properties: Hilton Head’s stricter short-term rental regulations led to a 12% drop in investment property sales, prompting investors to focus on areas with clear policies.

  • Fixer-Uppers: Buyer interest in renovation-heavy properties declined by 15% due to higher construction costs and delays.

2025 Predictions: What’s on the Horizon?

Experts are optimistic about what’s to come:

  • Stabilized Interest Rates: Economists expect interest rates to settle around 6%, creating more stability for buyers and sellers alike.

  • Increased Inventory: New developments in Bluffton and surrounding areas are forecasted to boost housing inventory by 8%, easing competition.

  • Luxury Market Resilience: High-end properties, especially waterfront homes and eco-friendly developments, will continue to dominate demand.

Why Choose The Cobb Group for Your Real Estate Journey?

At The Cobb Group, we bring unmatched expertise and dedication to Bluffton and Hilton Head Island real estate. Our team is committed to helping you achieve your goals with ease and success.

Here’s why we’re your perfect real estate partner:

  • Master Negotiators: We excel in negotiation, ensuring every transaction—large or small—delivers maximum value for our clients.

  • Local Market Expertise: We know the ins and outs of the Lowcountry’s real estate market, from hidden gems to emerging trends.

  • Relationship-Driven Approach: For us, real estate is about building lasting connections. We’re here for the long haul, guiding you every step of the way.

Whether you’re buying or selling, let The Cobb Group make your experience not only successful but enjoyable. Discover the perfect Lowcountry lifestyle or find the ideal buyer for your property with our team by your side.

Contact us today and take the next step toward your real estate dreams:

Whether you’re buying or selling, let The Cobb Group make your experience not only successful but enjoyable. Discover the perfect Lowcountry lifestyle or find the ideal buyer for your property with our team by your side.

Contact us today and take the next step toward your real estate dreams:


Allison Cobb
allison@move843.com
843-338-7256

David Hussey
david@move843.com
843-540-7128

George Cobb
georgecobb1@gmail.com
843-338-6424

Natalie Burnside
natalie@livein843.com
843-295-1178


Written by Allison Cobb

The author assumes no responsibility or liability for any errors or emissions in the content of this blog. The information provided on is an “as is” basis with no guarantee of completenessaccuracyusefulness, or timeliness.

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