Golden Advice
Posted by The Cobb Group on
Pork bellies, oil, corn and soybeans are all commodities just like the real estate market. The market fluctuates and is controlled by supply and demand, as well as weather and the financial state of the world among many other issues. The difference with real estate is that there is also heightened emotions surrounding each transaction. Shame, guilt, anxiety, anger, frustration and pride are just some of the feelings connected to a real estate transaction. People seem to attach personalities to homes and give them much more weight than is necessary. Your job is to help your Seller manage the emotion.
When a Purchaser doesn’t like your Seller’s home or a Real Estate Agent gives an opinion, many owners take this very personally. Help them to see —…
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