Hidden Opportunity While in Quarantine
Posted by The Cobb Group on
If you’ve been following me for any amount of time you know that the real estate business is not really about selling houses. It’s about building and maintaining relationships. Of course, we facilitate the buying and selling of houses, but without the human interaction, none of that can happen.
I read this recently and I think it’s a great idea. I’m going to call it the 5 - 5 - 5 -5 rule. I know it’s a little wordy but stay with me!
Make 5 calls, send 5 emails, send 5 texts, and mail 5 thank you cards each day.
Set aside some time to make five phone calls every day. These can be clients, friends, family members, ANYONE. Talk to them about what’s going on in their lives, tell them about your new normal, and of course, chat about the real estate…
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Nothing beats face to face interaction, but as a real estate agent text messaging can be one of your best prospecting tools. In our modern world, sometimes leads will prefer text messaging to phone calls and you may have a better response rate.
This isn’t my typical type of recommendation, but I was really surprised by how much I liked this book and how moving it was.
You: I am a new agent. Should I hire a real estate coach?
Why I am just hearing of this author now?! How many of you have already been reading Dr. Shauna Shapiro’s books? This book in particular strikes my fancy! As you’ve read in my other posts (or maybe you haven’t but they were good…I promise!) you know that I think it is extremely important to start my morning off on the right foot. My kids think I’m crazy, but if you don’t start fresh and ready, your day is doomed. There are plenty of things that can and sometimes will bog you down throughout the day, but starting off positively will change your day.
Did you know that the average age of a real estate agent is 54 and that 63% of real estate agents are women? That’s why when I read this article, I thought, heck yeah you should start something new! If you’ve always thought about getting into real estate but you were worried because of your age, no excuse now. What else do you want to try?
This book comes recommended by NPR’s Code Switch podcast. This book takes a funny and insightful look at which self-help books actually work. The authors compile a list after reading over 50 self-help books and trying them out. Greenberg loves self-help books but Meinzer is a skeptic. Together they discuss what works and what doesn’t. The authors also host a podcast, By the Book. How to Be Fine comes out in March, but you can preorder now.
Don’t believe in the law of attraction? It is a real thing, and it shows up in real estate all the time. This is one of the unwritten laws that I see occur more often than not, and it is also something so hard to articulate to clients. It doesn’t make sense but it really is unbelievable how it works.
Even superstars like Tom Brady and Stephen Curry need coaches. Likewise, even a top-producing agent can benefit from having a real estate coach.