Be a trusted adviser. When you present multiple options to a potential client, you guide them to the best option for them rather than pushing something on them. If your solution isn't the right fit for your clients, and even if you may lose a sale as a result, you build trust by being honest and it generates more long-term value than any individual sale.

Let’s discuss how to offer multiple options to your clients with confidence and ease.

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Posted by The Cobb Group on


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