May 2025 Real Estate Market Update:

Hilton Head Island, Bluffton, Beaufort & Jasper Counties

The May numbers are in — and the Lowcountry market is talking. Loudly.

Whether you're house-hunting, thinking of selling, or just market-curious, here's what’s actually happening across Hilton Head Island, Bluffton, and the broader REsides MLS area. Spoiler alert: it’s not the market from a few years ago, and that’s not a bad thing.


Inventory Surge = Options Galore

Inventory is making a comeback — in a big way.

  • Active listings: 2,066 homes (+29.1% YoY)

  • Months of inventory: 4.9 months (+32.4% YoY)

Buyers now have options they haven’t seen in years. That frantic “we-have-to-offer-tonight” energy is softening — giving space for due diligence, negotiation, and yes, a little breathing room.

For sellers, this means no more “list it and forget it.” Your home has to show up and stand out. Strategic pricing, expert staging, and professional marketing aren’t extras — they’re essential.


Buyer Activity Is Picking Up

Despite the rising inventory, pending sales increased 13.7% in May. Buyers are still buying — they’re just doing it on their terms.

With more choices, they’re being pickier. But they’re also ready to move when a home checks the right boxes.

Cobb Group Tip: If you’ve got buyers on the sidelines, now is the moment to reach out. “We’re seeing movement again — let’s get you in before summer heats up even more.”


Prices Are Adjusting, Not Crashing

Let’s be honest — prices needed to cool a little. But this is not a crash.

  • Median sale price: $562,500 (down 1.7% YoY, but up 1.4% month-over-month)

  • Average price: down 3.2%

  • Year-to-date average price: up 10.4% (!)

That’s still a solid gain for sellers. If you price smart, you’ll sell strong. Overpricing? You’ll sit.


Time on Market Is Climbing

  • Average days on market: 58 days (+11.5% YoY)

It’s not panic-worthy, but it is a reminder that your first impression matters more than ever.

Get the photography right. Nail the copy. Price realistically. Create urgency. Homes that check those boxes are still selling — just not overnight.


Sellers: It's Not 2021 Anymore

  • Percent of list price received: 97.3% (down 0.4%)

That drop might feel small, but it tells a big story: Buyers are negotiating. And they’re winning.

Setting expectations with your sellers is key. The market is healthy — but only for those willing to play smart.


Hilton Head Condos & Villas: A Quick Glance

This segment tells a slightly different story — and it’s worth watching.

MetricMay 2025% Change YoY
New Listings 34 +25.9%
Closed Sales 21 -16.0%
Median Sales Price $315,000 -6.0%
Inventory 131 +87.7%
Days on Market 41 +28.6%
% of List Price Received 96.0% -1.0%

Written by Allison Cobb

The author assumes no responsibility or liability for any errors or emissions in the content of this blog. The information provided on is an “as is” basis with no guarantee of completeness, accuracy, usefulness, or timeliness.

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