You have to be a good salesperson to sell real estate.

FALSE!

I hate to think that one of you out there may not pursue or continue in real estate because someone told you that you need to be a good salesperson. Don’t let that scare you off. Most clients want someone who will listen to their wants and needs and who can communicate with them. If you can do those things, the rest just follows. There are ways to present yourself and handle your business that will separate you from the "pushy real estate salesperson" image. Think "consultant" for better results. Try to stay out of "sales" mode, even if you're starving for a deal.

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Posted by The Cobb Group on

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