Real Estate Tip of the Month: Staging for Summer Buyers in Hilton Head & Bluffton

The Lowcountry summer brings sunshine, tourists, and—if you're selling—a golden opportunity to impress potential buyers. But with the heat, humidity, and bright natural light, comes a unique set of staging rules that can make or break that first impression.

Here are tried-and-true summer staging tips, tailored specifically for Hilton Head Island and Bluffton homes:

1. Let There Be Light (Even in Summer!)

It may be bright outside, but don’t skip flipping on those lights! Buyers eat up bright interiors. Make sure every room feels light, open, and inviting:

Turn on overhead lights, lamps, and under-cabinet lighting.
Pull back the drapes or blinds.
Replace outdated bulbs with soft daylight LEDs for a clean, welcoming glow.

2. Keep It Cool

Yes, we love energy efficiency. But when you’re showing a home in 90-degree heat, buyers want relief. Crank the AC to a comfortable chill (around 70-72°F):

A cool house feels more luxurious.
It encourages buyers to linger.
It subconsciously signals good air flow and HVAC performance.

3. Maximize the Entry Moment

Your front door is the first handshake. In summer, potted plants can wilt quickly—especially if you're away. Instead:

Try a weather-tough faux plant or interesting porch decor.
Keep the doormat clean and the porch swept.
Repaint or clean the front door if needed.
Add a simple seasonal wreath or neutral welcome sign.

Remember: First impressions are everything.

4. Keep Decor Light & Breezy

Trade out dark, heavy elements for something seasonal:

Use white or pale throw pillows.
Add natural fibers like jute or rattan.
Remove heavy drapes in favor of light sheers or leave windows exposed.
Add a bowl of lemons or limes for a fresh citrus pop.

5. Fresh Air, Not Strong Scents

Buyers touring in summer can be more sensitive to smells. Instead of heavy candles:

Use subtle diffusers with light scents (think linen, ocean breeze, citrus).
Keep it fresh with open windows before showings (but close them before turning on the AC!).

6. Highlight Outdoor Spaces

Summer buyers are dreaming of patios, porches, and poolside living:

Stage with fresh cushions, a pitcher of iced tea, or a book on a chair.
Clear away clutter or dead plants.
Clean patio doors and windows to let the light in.

Final Word:

Staging in summer takes a little strategy—and a lot of sweat-proof planning. But it pays off. The homes that feel cool, clean, and bright are the ones buyers remember long after the showing ends.

Selling in Bluffton or Hilton Head Island? Reach out to Allison Cobb and The Cobb Group for more expert tips, personalized strategies, and the marketing edge your home deserves.

Written by Allison Cobb

The author assumes no responsibility or liability for any errors or emissions in the content of this blog. The information provided on is an “as is” basis with no guarantee of completeness, accuracy, usefulness, or timeliness.

Posted by The Cobb Group on May 15th, 2025