Why “Chasing the Market” Is a Bad Strategy for Home Sellers in Bluffton & Hilton Head Island
Posted by The Cobb Group on
If you’re thinking about selling your home in Bluffton or Hilton Head Island, here’s one truth you need to hear: pricing your home correctly from day one is more important than ever.
We are no longer in the high-emotion, pandemic-fueled real estate market of 2021 and 2022. Buyers today are educated, analytical, and budget-conscious. They have access to tax records, online estimates, comparable sales, and often a savvy Realtor translating what’s really happening in the market.
And if your home is overpriced? You’re likely to find yourself chasing the market—a strategy that almost always costs sellers time, money, and peace of mind.
What Does “Chasing the Market” Mean?
In real estate terms, “chasing the market” happens when a seller lists…
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