The Cobb Group Blog

Many agents underestimate and overlook how important it is to stay in touch with contacts regularly. Follow-up with clients after the transaction is key. Only 25% of agents actually pursue their existing contacts and past clients for referrals.

Statistics by Brian & Buffini:

• 25% of agents generate more than 50% of their annual business entirely through referrals

• 88% of buyers claim they would use the same agent or refer them

• The average agent earns 42% of their business through referrals

• 82% of ALL real estate transactions are REFERRALS

Don’t wait. Top agents have a strategy for touching base with contacts through the earliest stages. This way you remain fresh in their mind way before they have a need. 

What to do: IMPLEMENT MARKETING AUTOMATION 

I know! This can time-consuming but it works!  

Here are a few things you can achieve with automated tools working for you:

• Schedule emails even if it’s monthly 

• Automate social media posts for greatest potential reach 

• Engage visitors to your website who are seeking information on a variety of topics

Facebook and other platforms provide free developer tools. Learn how to use them. The bottom line is- there are many opportunities and tools that allow you to stay in touch. Don’t miss out on a client because you don’t think it’s worth it. It is.

For more tips and detailed instruction, contact me and we can discuss it further.  

Image by: Plush Design Studio/Unsplash