If you’ve been following me for any amount of time you know that the real estate business is not really about selling houses. It’s about building and maintaining relationships. Of course, we facilitate the buying and selling of houses, but without the human interaction, none of that can happen.
I read this recently and I think it’s a great idea. I’m going to call it the 5 - 5 - 5 -5 rule. I know it’s a little wordy but stay with me!
Make 5 calls, send 5 emails, send 5 texts, and mail 5 thank you cards each day.
Set aside some time to make five phone calls every day. These can be clients, friends, family members, ANYONE. Talk to them about what’s going on in their lives, tell them about your new normal, and of course, chat about the real estate market. If they’ve been considering some sort of real estate transaction, it will surely come up. I’m sure they’ll ask you how this is affecting you.
Also, send out five emails and text messages to people you know. Let them know that you’re thinking of them and that you hope they’re well. This sort of empathetic outreach spurs conversation and creates a connection that you can build on.
Finally, find five people that you can thank. Thank them with a personalized, hand-written card because everyone loves to get mail that isn’t a bill! Even three sentences written on paper can make a world of difference for someone. In this time of quarantine and staying away from one another, a little encouragement is a great idea.
Image by: Kelly Sikkema/Unsplash
Posted by The Cobb Group on
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