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Let Them: A Love Letter to Real Estate (and Sanity)
By Allison Cobb | Brokered by eXp Luxury Realty
Real estate is my calling. Full stop. I’ve worn a lot of professional hats in my life—banker, event planner, teacher, catering director, librarian (yes, I even earned a master’s degree in teaching), dog walker (shout out to Pawing Around Town), mom, wife—and somehow, being a Realtor has stitched all of those roles together.
Helping people buy or sell a home might seem straightforward. But those of us in the trenches know better. We're not just unlocking doors and staging flowers—we're navigating emotions, finances, life transitions, dreams, and sometimes chaos… with a smile. If you've ever called your Realtor at 9pm to "just ask one quick question," trust me—we were probably already at our desk, mid-negotiation with someone else, wearing pajama pants and sipping cold coffee.
And you know what? We wouldn’t have it any other way.
The Beautiful Grind
Being a full-time Realtor isn’t just a job—it’s a lifestyle. The dedicated ones, the ethical ones, the agents who treat this as a career (not a side hustle), work a lot. Forty hours a week? That’s adorable. Try 60, 70, 80+. I’m writing this blog on a Saturday night after a full day of showings. I negotiated an offer on the Fourth of July while fireworks went off and my family patiently waited for me to put down my phone. I’ve shown homes on Christmas. I’ve missed appetizers at Thanksgiving. My kids know the phrase: “Shhh, Mommy's on a call” like it’s part of the family motto.
Real estate is a marathon, not a sprint. We bend over backwards for our clients. We think outside the box. We take the high road. We do the right thing even when no one’s watching. And yes—we make it look easy on purpose. Because that’s part of the job, too.
No one wants to hear about the drudgery—the hours, the money spent upfront, the cost of keeping up appearances, the weekends lost, the therapy sessions (did I mention I’m part Realtor, part therapist?). But trust me, it’s all there, woven into the fabric of what we do.
And Still... We Love It
Despite it all, I adore this career. I love the independence, the challenges, the people. Real estate lets me help. Help people grow, move, invest, start over, or say goodbye. Every transaction is personal. Every client matters. I pour myself into this business because I believe in what I do.
And yet…
Enter: The “Let Them” Philosophy
Recently, I heard something from Mel Robbins that stopped me in my tracks. She said: Let Them.
Let them misunderstand you.
Let them go with someone else.
Let them believe whatever story they've made up.
It clicked.
"Let Them" has quietly become my mantra—especially in real estate, where expectations are high and emotions run higher.
Let them second-guess you.
Let them undervalue your work.
Let them choose chaos over calm.
Let Them isn’t defeat—it’s peace. It’s permission to let go of what you can’t control. And in this business? That’s everything.
"Let Them" doesn’t mean I care less. It means I’ve finally made peace with not being everything to everyone. It means I’ve done my absolute best—ethically, creatively, compassionately—and sometimes, that still won’t be enough for someone. And that’s okay.
Because I know who I am. I know how hard I work. I know how deeply I care.
Most people are good. Most clients become friends. Most deals land exactly where they’re supposed to. The universe (or the market gods) tend to sort it all out. And when something doesn’t go as planned, I’ve learned not to spiral into self-doubt. I remind myself: The ego does funny things to people. It usually has nothing to do with me, Allison Cobb the person—or Allison Cobb, the Realtor.
The Big Picture
If you're reading this and you’re a fellow Realtor, you get it. If you're a client, know this: I’ve probably paused dinner, changed flights, or canceled plans to take care of you. And I’d do it again. Because I love what I do. I love serving people. I love real estate.
But every once in a while… I whisper Let Them… and move forward with grace.
Real Estate FAQs with Allison Cobb (SEO-rich Q&A)
Q: Do Realtors really work on weekends and holidays?
A: Yes. Full-time agents like me work when our clients are available—nights, weekends, even holidays. Real estate never really "clocks out."
Q: Why do some agents seem to make real estate look easy?
A: Because we’re professionals. The behind-the-scenes hustle is intense, but our job is to make it smooth and seamless for you.
Q: What’s the “Let Them” philosophy in real estate?
A: Coined by Mel Robbins, it’s a mindset that helps let go of control over others’ opinions or actions. It’s peace over perfection—and it works in business and life.
Q: Is it worth hiring a full-time Realtor?
A: Absolutely. Full-time agents bring experience, strategy, emotional intelligence, and a network of resources that part-timers often can’t match.
Q: What makes The Cobb Group different?
A: We're relationship-focused, not transaction-focused. We think long-term, act with integrity, and always go the extra mile—even when no one’s looking.
A Word About Allison Cobb & The Cobb Group
Allison Cobb is the founder of The Cobb Group, brokered by eXp Luxury Realty. She’s a seasoned Realtor with a knack for smart strategy, warm communication, and tireless advocacy. A former banker, teacher, event planner, and dog-walker-turned-
Want to work with someone who truly loves what they do? Someone who shows up with grit, grace, and a whole lot of hustle?
Message Allison at 843-338-7256 for a confidential conversation.
Written by Allison Cobb
The author assumes no responsibility or liability for any errors or emissions in the content of this blog. The information provided on is an “as is” basis with no guarantee of completeness, accuracy, usefulness, or timeliness.
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