In today’s real estate market, pricing your home correctly right out of the gate isn’t just smart—it’s essential.
Many sellers are tempted to “test the market” by pricing high with the intention to drop later. While it may sound like a savvy strategy, the truth is, testing the market rarely works. In fact, it often backfires.
The First 30 Days Are Everything
When your home hits the market, it makes its biggest impact in the first 30 days. That’s when serious buyers and their agents are paying the most attention—searching for what’s new, what’s well-priced, and what fits their needs.
If your home is overpriced during this critical window, buyers may scroll past it entirely. Worse yet, if it lingers on the market too long, people start asking what’s wrong? Even if the answer is simply price, perception becomes reality, and you’ve lost your edge.
The Market That Matters Is the One You’re In
It’s easy to reminisce about what your neighbor’s home sold for a year ago—or what you hope it might be worth in six months. But those numbers aren’t your market. The only market that matters is the one we’re in right now.
Past sales offer valuable historical data. Future predictions are, at best, educated guesses. Only your current market gives you the actionable truth you need to price your home effectively.
That’s why you hire a Realtor. And not just any Realtor—a good one. Someone who tells you what you need to hear, not just what you want to hear.Overpricing Creates Drag
We get it—no one wants to leave money on the table. But ironically, overpricing often leads to just that. Instead of creating demand, it causes your listing to stagnate. “Days on market” pile up. The buzz fades. And when you do finally adjust the price, buyers may have already moved on.
Price adjustments are okay—they’re part of the process in certain scenarios. But when your original price was significantly off the mark, even an adjustment might not be enough to reignite interest.
Take Emotion Out of the Equation
Selling a home is emotional. It’s where memories were made. But when it comes time to list, your home becomes a financial transaction. And that requires clear thinking, smart strategy, and a willingness to be objective.
Trust your Realtor. A good Realtor is like gold. They know the market, they understand buyer psychology, and they’re there to protect your best interest. Don’t try to outsmart the market. Lean on the expert you hired to guide you—and listen.
Price It Right. Sell It Smart.
At the end of the day, your pricing strategy should be driven by one goal: getting your home sold quickly, for the best possible price. And that starts with pricing it right the first time.
About The Cobb Group
At The Cobb Group, brokered by eXp Realty, we don’t just list homes—we position them for success. Our team of seasoned professionals understands the nuances of the Bluffton, Hilton Head Island, and Lowcountry markets inside and out. We tell the truth, offer strategic advice, and bring honesty, integrity, and insight to every transaction.
When you're ready to sell, don't leave it to chance. Trust the team that listens, leads, and delivers.
The Cobb Group is the expert you need—and the voice you should listen to.
Contact us today to schedule your personalized home pricing consultation.
Written by Allison Cobb
The author assumes no responsibility or liability for any errors or emissions in the content of this blog. The information provided on is an “as is” basis with no guarantee of completeness, accuracy, usefulness, or timeliness.
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