Offer Multiple Options
Posted by The Cobb Group on
Be a trusted adviser. When you present multiple options to a potential client, you guide them to the best option for them rather than pushing something on them. If your solution isn't the right fit for your clients, and even if you may lose a sale as a result, you build trust by being honest and it generates more long-term value than any individual sale.
Let’s discuss how to offer multiple options to your clients with confidence and ease.
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Always keep learning and apply it to your career. There are so many resources available to you. First of all…I’m here! A good coach will improve your business and help you transform how you do business so that it works for you.
Sometimes I think we forget about the power of a handwritten note. As a real estate agent you can be so busy and want to get things done, so you opt for an email or text. However, sometimes we are missing out on an opportunity to really make an impact on how much we care. I’m not saying you have to do it for everything or even every time. I’m just saying that once in awhile, send the handwritten note instead. It doesn’t even need to be real estate related, just start getting in the habit. See what a difference it makes for other people.
Your CRM is the hub of your client operation. If you use it properly, your CRM tracks every client interaction, helps you identify lead opportunities, and gives you the tools to manage your lead funnel so that the most important clients get the attention they need at the time they need it.
If you’ve been following me for any amount of time you know that the real estate business is not really about selling houses. It’s about building and maintaining relationships. Of course, we facilitate the buying and selling of houses, but without the human interaction, none of that can happen.
Nothing beats face to face interaction, but as a real estate agent text messaging can be one of your best prospecting tools. In our modern world, sometimes leads will prefer text messaging to phone calls and you may have a better response rate.
This isn’t my typical type of recommendation, but I was really surprised by how much I liked this book and how moving it was.
You: I am a new agent. Should I hire a real estate coach?
Why I am just hearing of this author now?! How many of you have already been reading Dr. Shauna Shapiro’s books? This book in particular strikes my fancy! As you’ve read in my other posts (or maybe you haven’t but they were good…I promise!) you know that I think it is extremely important to start my morning off on the right foot. My kids think I’m crazy, but if you don’t start fresh and ready, your day is doomed. There are plenty of things that can and sometimes will bog you down throughout the day, but starting off positively will change your day.
Did you know that the average age of a real estate agent is 54 and that 63% of real estate agents are women? That’s why when I read this article, I thought, heck yeah you should start something new! If you’ve always thought about getting into real estate but you were worried because of your age, no excuse now. What else do you want to try?